Customer behaviour – SKF
SKF is a leader in bearing production. Recently, the company underwent a reorganization, that centralized the market management within the EMEA region. SKF asked us to help them to identify new synergies and “customer-product“ links, that could generate new sale opportunities.
207 M
Combinations in product and customer portfolio that we analysed.
Using machine learning algorithms we analysed customer and product portfolio. We measured similarity in all customers’ product baskets to identify new opportunities for additional sales and interesting margins.
