Promotional Event Optimization – KOFOLA
The biggest Czech soft drinks producer needed to resolve setting up the type and duration of promotional events for a large number of products so that they are not loss-making.
discounts under control
and preservation of brand protection helped fulfill the strategic objectives.
Solution: Our system interconnected, in terms of information, the most important departments of the company and ensured two-way exchange of data necessary for strategic and operational management of promotional events. We improved the promotional goods sales forecasting accuracy to 76%, reduced the value of expired goods write-offs by 14% and increased availability of the goods for the customer.
