Product optimisation – ARCTIC FOX
Arctic Fox has been operating on the Czech market for 10 years and is known as one of the one of the main distributors of the Fjallraven brand. The company has very wisely used the lockdown to take a step forward in terms of modern operations. Together we have created a modern, intuitive and above all proactive tool that answers key business questions using advanced algorithms.
data-driven
Arctic Fox can now proudly call itself DATA-DRIVEN company.
The year 2020 was a real test for the non-food retail segment. Traditional distribution channels have seen extreme declines, while e-commerce is rocketing. Those who weren’t prepared could have been brought to their knees last year. Arctic Fox, however, did not underestimate this aspect and their e-commerce is doing great. Logio’s implementation of “Business Intelligence” was a project focused not only on analyzing historical data. The ambitions were higher, and now the company has a tool that helps answer questions like: what products to stock, what is the right stock structure, what products to promote or how to ideally prepare for the season. Arctic Fox doesn’t just collect data blindly, it can make the most of it!
